🔒 Privacy Policy

This Privacy Policy explains how The London Lens Company and www.thelondonlensco.com ("we", "our", "us") collect, use and protect your personal information in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who We Are

Data Controller: The London Lens Company

Website: www.thelondonlensco.com

Address: 400 Garratt Lane, Earlsfield, London, SW18 4HP

Email: contact@thelondonlensco.com

Telephone: 020 8946 4709

2. What Information We Collect

We may collect the following types of personal data:

• Identity data (name, title and date of birth where required)
• Contact details (address, email address and telephone number)
• Order information (products purchased, delivery details and order history)
• Contact lens prescription information where provided by you
• Payment information (processed securely by third-party payment providers)
• Customer service communications and enquiry history
• Website usage data, including cookies, analytics information and IP addresses

3. How We Use Your Information

We use your information to:

• Process and fulfil orders
• Verify contact lens specifications where appropriate
• Deliver products and provide customer support
• Process payments and manage customer accounts
• Respond to enquiries and requests
• Improve our website, products and services
• Comply with legal, regulatory and fraud prevention requirements
• Send marketing communications where you have chosen to receive them

4. Legal Basis for Processing

We process personal data under one or more of the following legal bases:

• Performance of a contract – to supply products and services you have requested.
• Legal obligation – to comply with applicable legal and regulatory requirements.
• Legitimate interests – to operate, improve and protect our business and website.
• Consent – where you have chosen to receive marketing communications or where consent is otherwise required.

You may withdraw consent at any time where processing is based on consent.

5. How We Store and Protect Your Data

We take appropriate technical and organisational measures to protect your personal information from unauthorised access, loss, misuse, alteration or disclosure.

Personal information is stored using secure systems and is only accessible by authorised personnel and service providers who require access to perform their duties.

We retain information only for as long as necessary to fulfil the purposes outlined in this policy or to meet our legal obligations.

6. Sharing Your Information

We may share your information with:

• Payment providers
• Delivery and courier services
• Website, hosting and IT service providers
• Contact lens manufacturers or suppliers where necessary to fulfil orders
• Professional advisers, regulators or law enforcement agencies where required by law

We do not sell your personal data to third parties.

7. Marketing Preferences

We may occasionally contact you about products, services, promotions or updates that may be relevant to you.

You can opt out of marketing communications at any time by using the unsubscribe link provided in our emails or by contacting us directly.

8. Your Rights

Under UK GDPR, you have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate or incomplete data
• Request deletion of your data in certain circumstances
• Restrict or object to certain types of processing
• Request data portability where applicable
• Withdraw consent where processing is based on consent

To exercise any of these rights, please contact us at contact@thelondonlensco.com.

9. Cookies & Website Use

Our website uses cookies and similar technologies to improve your browsing experience, remember preferences, analyse website performance and help us improve our services.

You can manage cookie settings through your browser at any time. Please refer to our Cookie Policy for further information where applicable.

10. Contact & Complaints

If you have any questions about this Privacy Policy or how we handle your personal information, please contact us using the details above.

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO).

Website: www.ico.org.uk

Policy Updates

We may update this Privacy Policy from time to time to reflect changes in our business, services or legal obligations. Any updates will be published on this page.

Last Updated: June 2026