Privacy Policy

This Privacy Policy explains how The London Lens Company Opticians and www.thelondonlensco.com (“we”, “our”, “us”) collects, uses and protects your personal information in line with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who We Are

Data Controller: The London Lens Company Opticians

Address: 400 Garratt Lane, Earlsfield, London, SW18 4HP
Email: contact@thelondonlensco.com
Telephone: 020 8946 4709

2. What Information We Collect

We may collect the following types of personal data:

Identity data (name, date of birth, title).
Contact details (address, email, telephone number).
Clinical data (eye examination results, prescriptions, medical and ocular history).
Payment information (card details processed via secure providers, billing history).
Appointment history and communication preferences.
Website usage data (cookies, analytics, IP address).

3. How We Use Your Information

We use your data for the following purposes:

To provide optical and clinical care, including eye examinations and contact lens aftercare.
To dispense spectacles, contact lenses and related products.
To manage appointments, recalls and reminders.
To process payments and manage accounts.
To communicate with you about your care, orders or enquiries.
To comply with legal and regulatory obligations (GOC, NHS, HMRC etc.).
With your consent, to send marketing or promotional information.

4. Legal Basis for Processing

We process your personal data under the following legal bases:

Performance of a contract – to provide eye care services and products you have requested.
Legal obligation – to maintain clinical records, financial records and statutory reporting.
Vital interests – where urgent care or safeguarding is required.
Legitimate interests – to manage our business, improve services and prevent fraud.
Consent – for optional marketing communications. You can withdraw consent at any time.

5. How We Store and Protect Your Data

Clinical records are stored securely in line with professional and NHS guidance.
Electronic records are held on secure systems with access controls.
Paper records are stored in locked areas with restricted access.
We retain records for the minimum time required by law and professional guidance (e.g. normally at least 10 years from last visit).

6. Sharing Your Information

We may share your information with:

Other healthcare professionals (e.g. GPs, hospitals, ophthalmologists) involved in your care.
NHS bodies, where required.
Our IT, payment and practice management providers (for example, appointment booking and clinical records platforms).
Laboratories and suppliers for the manufacture of lenses, spectacles and contact lenses.
Regulators or law enforcement when required by law.

We do not sell your personal data to third parties.

7. Marketing Preferences

We may occasionally contact you about offers, products or services that may be of interest. We will only do this where we have your consent or a legitimate interest.

You can opt out of marketing communications at any time by contacting us or using the unsubscribe link where provided.

8. Your Rights

Under UK GDPR, you have the right to:

Access the personal data we hold about you.
Request correction of inaccurate or incomplete data.
Request deletion of your data in certain circumstances.
Restrict or object to certain types of processing.
Data portability (where applicable).
Withdraw consent where we rely on consent (e.g. marketing).

To exercise your rights, please contact us at contact@thelondonlensco.com.

9. Cookies & Website Use

Our website may use cookies and similar technologies to improve your browsing experience and analyse site performance. You can control cookie settings through your browser. For more details, please see our Cookie Policy (if applicable).

10. Contact & Complaints

If you have any questions or concerns about how we handle your data, please contact us using the details above. You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at ico.org.uk.

This policy may be updated periodically. Please check this page for the latest version.